Let’s be honest—running a business today can feel like trying to stand out at Monica’s Thanksgiving dinner where every dish is top-notch (Friends reference anyone? Sorry we are huge fans…). In today’s crowded market, it’s essential to highlight your business’s unique value if you want to attract the right clients and stand out from competitors. How do you make sure […]

First impressions matter, especially when it comes to your business visuals. Discover how professional branding photography can set your small business apart in Tenerife’s competitive market, attract more clients, and even increase your revenue. From café owners to beauticians, here’s why investing in high-quality visuals is a game-changer.

Tired of hearing “Can I get a discount?” every time you present your pricing? You’re not alone. Just like Ross in Friends, who tried to save a buck on delivery only to end up breaking his couch, many clients focus too much on price rather than value. In this blog, we break down three key reasons why this happens—lack of branding, not highlighting the value, and not building trust—and show how you can turn things around by focusing on a strong, value-driven brand that attracts the right clients.